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Recent Posts

Panerai PAM731 – First Ever E-Commerce Limited Edition Luminor

Panerai PAM731 Luminor Submersible

This past year we have seen the Swiss watch industry pivoting a bit and stepping slightly out of the box in their marketing and sales tactics. With sales lower than expected all around a few notable brands have partnered up and done some exclusive time pieces with watch enthusiast groups and online blogs/curators, and even with social media channels to …

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Officine Panerai PAM716 42mm Mare Nostrum Chronograph


Officine Panerai has just come out with a post SIHH release that is sure to please a lot of Panerai enthusiast. The PAM716 Mare Nostrum limited to 1,000 pieces worldwide has just been announced in it’s new 42mm steel case. Looking like no other Panerai in the family, the Mare Nostrum was the first chronograph model that was created by Panerai …

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Panerai PAM654 PCYC Luminor Marina 1950 Chrono White Dial

Panerai PAM654 PCYC

The final offering from Panerai in the PCYC trio is the PAM654 Luminor Marina Flyback Chrono with the white SLC dial. This piece like the Panerai PAM653 features a 44mm steel case as opposed to the 47mm titanium case in the PAM652. The biggest difference you will notice right off the bat from the other 44mm PCYC offering is that …

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Panerai PAM653 Luminor 1950 Chrono Flyback Acciaio

Panerai PAM653

Building upon the latest release of the Panerai PAM652 for the PCYC (Panerai Classic Yacht Challenge) celebrating their 13th year, the second piece of the collection was released. The Panerai PAM653 shares a lot of similarities with the PAM652 but with a few aesthetic changes. The Panerai PAM653 Luminor 1950 Chrono features the same iconic case but comes in a …

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