Gunny Straps

Exclusive Interview with Gunny Straps!

Gunny Straps Website


Panerai Central: Peter, thank you for the opportunity to give Panerai Central an exclusive interview!

Peter: Not at all, thank you! I’m pleased to be featured on Panerai Central.

Panerai Central: How did you first get into Panerai watches? What’s your favorite model?

Peter: I’ve been a “watch freak” ever since I was a kid, especially the bigger Casio watches. I remember seeing a good friend of mine wearing a Panerai and it was love at first sight – that started my hunt for my first ‘Panny’, the PAM 104. My current favorites are the 372, 002A, 375, 305, 217, and a bunch more… they’re honestly all awesome.

Panerai Central: You’re quite well known around the Panerai community – when did this all start?

Peter: I believe I started selling straps back in 2008.

Panerai Central: Wow, it’s been a while now – what got you into strapmaking in the first place?

Peter: I believe any fan of Panerai tends to find the variety of straps interesting. I personally have always had a desire to wear vintage and very worn-out looking straps. These types of straps seemed somewhat hard to find at the time – unable to find what I wanted, I decided to try making them myself. I’ve considered myself an artisan ever since I was a child, so that side of me really helps. Besides that, it really just took a whole lot of diligence, experimentation, and a willingness to learn!

Panerai Central: Great background, definitely a business born out of individual needs! Were there certain products that helped you gain your exposure?

Peter: Definitely. Based on sales figures, my “74 Series”, “Caitlin 2 Series”, and “MI1” are the most popular and best-selling.

Panerai Central: How much time, on average, do you spend crafting your straps?

Peter: That’s hard to say because some of my straps involve a longer waiting period between the crafting stages. However, each strap does need about 2-5 days for the whole process, depending on the finishing complexity.

Panerai Central: Are there particularly unique sources for your leather? What would you say sets it apart from the other makers?

Peter: Nothing in particular. However, I always find extremely supple leather to work with; it has to have a natural finish/color. At Gunny, we rely on a complicated finishing process which creates that vintage style you will recognize throughout the Gunny lineup. I call our finishing process the “vintagizing” process. So – very soft leather plus a complicated finishing process is what makes a Gunny strap!

Panerai Central: What do you think about Panerai’s gaining popularity worldwide? How has this affected your business?

Peter: It’s very good, I hope that Panerai will continue to be successful as time goes on and not only for a short period. I really do admire their design, simple yet bold – it’s really hard to find those qualities in another brand. The popularity has definitely help boost sales because everyone always wants to own quality Gunny vintage straps!

Panerai Central: Peter, you’ve sold me already! To finish off, any new or exciting products coming out?

Peter: Definitely, I just launched the “Caitlin 5” and “Blond Series”. The “Caitlin” style is one of my best sellers, and it’s been difficult to find gray colored straps in the market, so I decided to make the “Caitlin  5” for all of you. The “Blond Series” is special because I used a very light tan leather, as light as possible, to create a nice contrast against black watches. Currently, I’m aware that the production time is getting rather long. Because of this, I’m working on implementing a new business plan to create a “Gunny Express” service. Products from that line will be guaranteed to be sent out within a week! I’m working hard on this project now and am looking forward to launching it in the near future; just trying to be prepared for everything!


Stay tuned at Panerai Central – we hope to follow up with a comprehensive look at some of the straps Gunny has to offer.


Check Also

the strap smith

Exclusive interview with Rob Montana of The Strap Smith

For our first interview of 2013 Panerai Central was able to sit down with Rob Montana of The Strap Smith

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.