Every since the first Carbotech Submersible (PAM616) released in 2015, there has always been a real thirst for 44mm watches using the material. Panerai did release the PAM661 Which was a nice looking piece but it was a bit of a hybrid between the Luminor and Submersible style with the dial that had dots instead of numerals. Flash forward to …

Over the past couple of year I have done a few events in Dubai and every Panerai fan in the middle east region has been asking when I will visit them and do the same. After years or hard work with the Panerai Middle East Team we are proud to officially announce the Panerai Central and Panerai Middle East tour. …

The launch of Pam.Guard, an expansive care program developed to promote deep engagement with the Panerai’s world, is the brand’s latest project to expand and enhance customer experience. Participation in the program officially extends the international limited warranty for eligible watches up to eight years. Pam.Guard debuts November 26, 2019. The concept was conceived, designed and executed by Panerai and …

From the early beginnings to the rise of the Panerai brand there have always been unofficial ambassadors of the brand. The iconic figures that have worn this masculine and rugged brand of watches not because they were initially paid, but becuase they truly loved the brand and the way the watches looked. You had the godfather, Sly Stallone, Arnold Schwarzenegger, …