Panerai isn’t a stranger to collaborations in recent years with Jean-Marc Pontroué at the helm. We have seen them partner with Italian Designer Prada and the Luna Ross Yacht Racing team, start new experience pieces with icons and fans of the brands such as Mike Horn, and even got the Italian Combat Force Comsubin to team up for a special …

Ascend to new heights with new high-performance Panerai watches inspired by Brand Ambassador Jimmy Chin, including a model that includes a multi-day experience with Chin in the mountains of Wyoming. With his manifold list of audacious pursuits—photographer, alpinist, filmmaker and environmentalist—Jimmy Chin is the model of the modern hero Panerai creates instruments to serve. His intelligence, determination and creativity have …

When I started this site around 8 years ago I didn’t know where it would take me.  I knew I started it becuase I had a passion for watches and Panerai was one of my favorites. I was trying to create something on social media that would bring the Panerai community around the world together in a new way. Sharing …

2020. It marks the anniversary of the birth of an icon in the Panerai history. It’s now been 70 years since this model was introduced into the watch making world with it’s never before seen and now unmistakable crown guard, sandwich dial, and luminous time markers. At the core of the very original and most iconic pieces in the collections …