At SIHH2017 Officine Panerai announced their partnership with the America’s Cup released a number of watches sponsoring Team Oracle from the United States as well as Team Softbank from Japan.  As a continued theme to the association of Panerai with the Sea with it’s innovation and beauty, Panerai CEO Jean-Marc Pontroué and Patrizio Bertelli, President of Luna Rossa and CEO …

With the watch industry doing more and more collaborations recently, Officine Panerai has embraced this idea and taken it to another level under the helm of Jean-Marc Pontroué. In my exclusive interview Mr. Pontroué alluded to some interesting experiences and events that will be coming up in the near future with special edition watches. This idea was to give the …

During this years SIHH we have introduced you to two different experiences that are coupled with amazing special edition watches. The first was the Panerai PAM that came with unique diving experience with the world record holder Guillaume Néry (PAM982). Next was the PAM Carbotech Submersible Marina Militare that came with a training session with the ComSubIn (PAM961), the Italian …

In the early years of Panerai everyone knew that Sylvester Stallone and Arnold Schwarzenegger were huge Panerai enthusiasts. But not everyone will know that Mike Horn, the world renowned explorer has been a Panerai lover and brand ambassador for over 15 years. His first special edition piece was the PAM92 Arktos, celebrating his circumnavigation of the arctic circle by himself …