Panerai News

Panerai isn’t a stranger to collaborations in recent years with Jean-Marc Pontroué at the helm. We have seen them partner with Italian Designer Prada and the Luna Ross Yacht Racing team, start new experience pieces with icons and fans of the brands such as Mike Horn, and even got the Italian Combat Force Comsubin to team up for a special …

Ascend to new heights with new high-performance Panerai watches inspired by Brand Ambassador Jimmy Chin, including a model that includes a multi-day experience with Chin in the mountains of Wyoming. With his manifold list of audacious pursuits—photographer, alpinist, filmmaker and environmentalist—Jimmy Chin is the model of the modern hero Panerai creates instruments to serve. His intelligence, determination and creativity have …

When I started this site around 8 years ago I didn’t know where it would take me.  I knew I started it becuase I had a passion for watches and Panerai was one of my favorites. I was trying to create something on social media that would bring the Panerai community around the world together in a new way. Sharing …

The launch of Pam.Guard, an expansive care program developed to promote deep engagement with the Panerai’s world, is the brand’s latest project to expand and enhance customer experience. Participation in the program officially extends the international limited warranty for eligible watches up to eight years. Pam.Guard debuts November 26, 2019. The concept was conceived, designed and executed by Panerai and …

From the early beginnings to the rise of the Panerai brand there have always been unofficial ambassadors of the brand. The iconic figures that have worn this masculine and rugged brand of watches not because they were initially paid, but becuase they truly loved the brand and the way the watches looked. You had the godfather, Sly Stallone, Arnold Schwarzenegger, …

When I heard a few years back that Panerai was going to open up a boutique in Dallas I was a little upset for my own selfish reasons. I was hoping that Houston would be the first spot for a boutique in Texas. I had to wait a little bit longer but the day finally came where Houston has its …

Hot off the presses, Panerai has released a slew of new Luminor Due timepieces. Okay it’s only 6 of them but that’s a pretty substantial number no matter how you look at it. These 3 pieces range from 38mm to 45mm and all feature automatic movements. In 2016, Panerai introduced the new Luminor Due line which offered the classic look …

While I was in Geneva in 2019 for SIHH, as with many other brands, I was able to see some pieces that were not official releases but things that are in the pipeline. I had the opportunity to see these 4 beauties and had to keep the pictures and discussions about it under wraps since they were not actually marked …

Since the release of the original in 2011 with the PAM382 Bronzo, no other watch released by the brand has had the rise and exclusivity with Panerai collectors. The Bronzo as it has become to be known in the inner circles has evolved over the years with different complications, power reserve on the PAM507, Blue Dial on the PAM671, and …

Panerai just announced 5 new pieces as part of their “Fall Release” in 2018. Two of the pieces in that collection are being dubbed their Art Deco Limited Editions. I had the luxury or seeing the PAM790 & PAM791 in person a few months back but of course was not allowed to introduce it to the Panerai Central community until …