Panerai News

The launch of Pam.Guard, an expansive care program developed to promote deep engagement with the Panerai’s world, is the brand’s latest project to expand and enhance customer experience. Participation in the program officially extends the international limited warranty for eligible watches up to eight years. Pam.Guard debuts November 26, 2019. The concept was conceived, designed and executed by Panerai and …

From the early beginnings to the rise of the Panerai brand there have always been unofficial ambassadors of the brand. The iconic figures that have worn this masculine and rugged brand of watches not because they were initially paid, but becuase they truly loved the brand and the way the watches looked. You had the godfather, Sly Stallone, Arnold Schwarzenegger, …

When I heard a few years back that Panerai was going to open up a boutique in Dallas I was a little upset for my own selfish reasons. I was hoping that Houston would be the first spot for a boutique in Texas. I had to wait a little bit longer but the day finally came where Houston has its …

Hot off the presses, Panerai has released a slew of new Luminor Due timepieces. Okay it’s only 6 of them but that’s a pretty substantial number no matter how you look at it. These 3 pieces range from 38mm to 45mm and all feature automatic movements. In 2016, Panerai introduced the new Luminor Due line which offered the classic look …

While I was in Geneva in 2019 for SIHH, as with many other brands, I was able to see some pieces that were not official releases but things that are in the pipeline. I had the opportunity to see these 4 beauties and had to keep the pictures and discussions about it under wraps since they were not actually marked …

Since the release of the original in 2011 with the PAM382 Bronzo, no other watch released by the brand has had the rise and exclusivity with Panerai collectors. The Bronzo as it has become to be known in the inner circles has evolved over the years with different complications, power reserve on the PAM507, Blue Dial on the PAM671, and …

Panerai just announced 5 new pieces as part of their “Fall Release” in 2018. Two of the pieces in that collection are being dubbed their Art Deco Limited Editions. I had the luxury or seeing the PAM790 & PAM791 in person a few months back but of course was not allowed to introduce it to the Panerai Central community until …

With all of the success that the blue dial Panerai models have had over the years, Officine Panerai has just released 5 new 1940’s Radiomir models featuring a new type of blue dial. This new dial which has the same satiné soleil finish as previous blue models, now features a bit of a gradient to it with darker tones of …

I recently had the honor of sitting down and talking all thing Panerai with the newly appointed Panerai CEO, Jean-Marc Pontroué for his first ever interview in the newly renovated Beverly Hills boutique on Rodeo drive. After being spearheaded by Angelo Bonati for the past 17 years, Jean-Marc Pontroué took over for the brand around 4 months ago and it …

Officine Panerai has released two new entry level Radiomir Logo Dial pieces to their collection. The PAM753 Black Seal and PAM754 Base Dial.