Panerai Releases

While I was in Geneva in 2019 for SIHH, as with many other brands, I was able to see some pieces that were not official releases but things that are in the pipeline. I had the opportunity to see these 4 beauties and had to keep the pictures and discussions about it under wraps since they were not actually marked …

Stainless steel. We know Panerai uses this versatile material to create a majority of their iconic timepieces. They have even created watches that feature a full stainless steel bracelet. But for the first time they have used this strong and robust steel as a dial. With the introduction of the 42mm PAM977 and 44m PAM97, Panerai has utilized a brushed …

At SIHH2017 Officine Panerai announced their partnership with the America’s Cup released a number of watches sponsoring Team Oracle from the United States as well as Team Softbank from Japan.  As a continued theme to the association of Panerai with the Sea with it’s innovation and beauty, Panerai CEO Jean-Marc Pontroué and Patrizio Bertelli, President of Luna Rossa and CEO …

With the watch industry doing more and more collaborations recently, Officine Panerai has embraced this idea and taken it to another level under the helm of Jean-Marc Pontroué. In my exclusive interview Mr. Pontroué alluded to some interesting experiences and events that will be coming up in the near future with special edition watches. This idea was to give the …

During this years SIHH we have introduced you to two different experiences that are coupled with amazing special edition watches. The first was the Panerai PAM that came with unique diving experience with the world record holder Guillaume Néry (PAM982). Next was the PAM Carbotech Submersible Marina Militare that came with a training session with the ComSubIn (PAM961), the Italian …

In the early years of Panerai everyone knew that Sylvester Stallone and Arnold Schwarzenegger were huge Panerai enthusiasts. But not everyone will know that Mike Horn, the world renowned explorer has been a Panerai lover and brand ambassador for over 15 years. His first special edition piece was the PAM92 Arktos, celebrating his circumnavigation of the arctic circle by himself …

If you have been following our posts during SIHH2019 you will quickly find a pattern happening with the releases, Carbotech and Submersible timepieces. There is doubling down and then there is the all-in move and Panerai is taking the latter route this year in Geneva. In line with movement, enter in the Panerai PAM00979 (PAM979 for short), a blacked out …

As we are starting to see the trend from this SIHH2019, Officine Panerai has a renewed commitment to the Submersible line of Luminor with a slew of additions to its lineup. Where the brand began it has now returned. With true enthusiast divers watches made to be taken to the depths of the sea and worn as the rugged timepieces …

SIHH2015 was the first time I ever got the chance to attend and see the new Panerai releases up close and person. It was at this show that I was introduced to the piece that made me smile the most. The Panerai PAM616 Carbotech. It was the first ever carbon fiber style watch Panerai had ever created and they did …

When I was doing the interview with new Panerai CEO Jean-Marc Pontroue, it was very clear that there was an emphasis on the Submersible line this coming SIHH. The Submersible line has always been the testing ground for innovative materials introduced by Officine Panerai. We saw two of these innovations in recent years with the introduction of the PAM616 Carbotech …