Panerai Releases

Panerai & BRABUS Team Up to Give Us The PAM1240 Submersible

Panerai isn’t a stranger to collaborations in recent years with Jean-Marc Pontroué at the helm. We have seen them partner with Italian Designer Prada and the Luna Ross Yacht Racing team, start new experience pieces with icons and fans of the brands such as Mike Horn, and even got the Italian Combat Force Comsubin to team up for a special …

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Panerai & Jimmy Chin Release Two Collaboration Watches

Ascend to new heights with new high-performance Panerai watches inspired by Brand Ambassador Jimmy Chin, including a model that includes a multi-day experience with Chin in the mountains of Wyoming. With his manifold list of audacious pursuits—photographer, alpinist, filmmaker and environmentalist—Jimmy Chin is the model of the modern hero Panerai creates instruments to serve. His intelligence, determination and creativity have …

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Panerai Celebrates 70 Years of Luminor With 3 New Pieces With A Twist

2020. It marks the anniversary of the birth of an icon in the Panerai history. It’s now been 70 years since this model was introduced into the watch making world with it’s never before seen and now unmistakable crown guard, sandwich dial, and luminous time markers. At the core of the very original and most iconic pieces in the collections …

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Panerai Innovates Again with New PAM1663 Fibratech™

We have seen throughout the years that Panerai has made it a mission to innovate with new materials such as Carbotech, EcoTitanium, and BMG-Tech to name a few. One thing in common is that these materials were all introduced first with a Submersible watch. But today there are a slight change to the routine that we have grown accustomed to. …

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PAM1108 – First Submersible Tourbillion Ever Created

Embark on an adventure that will face extreme conditions and touch the frontiers of the known world. In natural synergy with the indomitable spirit of one of history’s greatest explorers, Panerai furthers its leading edge identity by giving shape and substance to an exciting new creation: Submersible EcoPangaeaTM Tourbillon GMT – 50 mm Mike Horn Edition (PAM01108), a sophisticated and …

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Panerai PAM1661 Carbotech Luminor Marina

Every since the first Carbotech Submersible (PAM616) released in 2015, there has always been a real thirst for 44mm watches using the material. Panerai did release the PAM661 Which was a nice looking piece but it was a bit of a hybrid between the Luminor and Submersible style with the dial that had dots instead of numerals. Flash forward to …

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6 New Panerai Luminor Due Models Introduced


Hot off the presses, Panerai has released a slew of new Luminor Due timepieces. Okay it’s only 6 of them but that’s a pretty substantial number no matter how you look at it. These 3 pieces range from 38mm to 45mm and all feature automatic movements. In 2016, Panerai introduced the new Luminor Due line which offered the classic look …

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The New “Edizione Verde Militare” (Military Green Edition)


While I was in Geneva in 2019 for SIHH, as with many other brands, I was able to see some pieces that were not official releases but things that are in the pipeline. I had the opportunity to see these 4 beauties and had to keep the pictures and discussions about it under wraps since they were not actually marked …

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A New Dial Look Introduced with the PAM977 & PAM978


Stainless steel. We know Panerai uses this versatile material to create a majority of their iconic timepieces. They have even created watches that feature a full stainless steel bracelet. But for the first time they have used this strong and robust steel as a dial. With the introduction of the 42mm PAM977 and 44m PAM97, Panerai has utilized a brushed …

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SIHH 2019 – The PAM01039 Luna Rossa Carbotech Submersible


At SIHH2017 Officine Panerai announced their partnership with the America’s Cup released a number of watches sponsoring Team Oracle from the United States as well as Team Softbank from Japan.  As a continued theme to the association of Panerai with the Sea with it’s innovation and beauty, Panerai CEO Jean-Marc Pontroué and Patrizio Bertelli, President of Luna Rossa and CEO …

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