Panerai Releases

Panerai Celebrates 70 Years of Luminor With 3 New Pieces With A Twist

2020. It marks the anniversary of the birth of an icon in the Panerai history. It’s now been 70 years since this model was introduced into the watch making world with it’s never before seen and now unmistakable crown guard, sandwich dial, and luminous time markers. At the core of the very original and most iconic pieces in the collections …

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Panerai Innovates Again with New PAM1663 Fibratech™

We have seen throughout the years that Panerai has made it a mission to innovate with new materials such as Carbotech, EcoTitanium, and BMG-Tech to name a few. One thing in common is that these materials were all introduced first with a Submersible watch. But today there are a slight change to the routine that we have grown accustomed to. …

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PAM1108 – First Submersible Tourbillion Ever Created

Embark on an adventure that will face extreme conditions and touch the frontiers of the known world. In natural synergy with the indomitable spirit of one of history’s greatest explorers, Panerai furthers its leading edge identity by giving shape and substance to an exciting new creation: Submersible EcoPangaeaTM Tourbillon GMT – 50 mm Mike Horn Edition (PAM01108), a sophisticated and …

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Panerai PAM1661 Carbotech Luminor Marina

Every since the first Carbotech Submersible (PAM616) released in 2015, there has always been a real thirst for 44mm watches using the material. Panerai did release the PAM661 Which was a nice looking piece but it was a bit of a hybrid between the Luminor and Submersible style with the dial that had dots instead of numerals. Flash forward to …

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6 New Panerai Luminor Due Models Introduced

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Hot off the presses, Panerai has released a slew of new Luminor Due timepieces. Okay it’s only 6 of them but that’s a pretty substantial number no matter how you look at it. These 3 pieces range from 38mm to 45mm and all feature automatic movements. In 2016, Panerai introduced the new Luminor Due line which offered the classic look …

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The New “Edizione Verde Militare” (Military Green Edition)

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While I was in Geneva in 2019 for SIHH, as with many other brands, I was able to see some pieces that were not official releases but things that are in the pipeline. I had the opportunity to see these 4 beauties and had to keep the pictures and discussions about it under wraps since they were not actually marked …

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A New Dial Look Introduced with the PAM977 & PAM978

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Stainless steel. We know Panerai uses this versatile material to create a majority of their iconic timepieces. They have even created watches that feature a full stainless steel bracelet. But for the first time they have used this strong and robust steel as a dial. With the introduction of the 42mm PAM977 and 44m PAM97, Panerai has utilized a brushed …

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SIHH 2019 – The PAM01039 Luna Rossa Carbotech Submersible

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At SIHH2017 Officine Panerai announced their partnership with the America’s Cup released a number of watches sponsoring Team Oracle from the United States as well as Team Softbank from Japan.  As a continued theme to the association of Panerai with the Sea with it’s innovation and beauty, Panerai CEO Jean-Marc Pontroué and Patrizio Bertelli, President of Luna Rossa and CEO …

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Panerai Ushers In a New Era of Watch & Experience Combo with the PAM983

Panerai PAM983 Submersible

With the watch industry doing more and more collaborations recently, Officine Panerai has embraced this idea and taken it to another level under the helm of Jean-Marc Pontroué. In my exclusive interview Mr. Pontroué alluded to some interesting experiences and events that will be coming up in the near future with special edition watches. This idea was to give the …

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Explore the Arctic with Mike Horn and Learn About Saving the Earth With a Panerai Experience

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During this years SIHH we have introduced you to two different experiences that are coupled with amazing special edition watches. The first was the Panerai PAM that came with unique diving experience with the world record holder Guillaume Néry (PAM982). Next was the PAM Carbotech Submersible Marina Militare that came with a training session with the ComSubIn (PAM961), the Italian …

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