Panerai Releases

Panerai PAM722 & PAM723 Luminor Marina 1950 On Bracelet

Panerai PAM722 PAM723

It’s been a very long time since Officine Panerai has released a regular production model that features their iconic stainless steel bracelet. The wait is now over with the mid season release of the PAM722 and PAM723 Luminor Marina 1950. There are two models that have been released which utilize the stainless steel bracelet, the PAM722 is the 42mm version …

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Panerai PAM731 – First Ever E-Commerce Limited Edition Luminor

Panerai PAM731 Luminor Submersible

This past year we have seen the Swiss watch industry pivoting a bit and stepping slightly out of the box in their marketing and sales tactics. With sales lower than expected all around a few notable brands have partnered up and done some exclusive time pieces with watch enthusiast groups and online blogs/curators, and even with social media channels to …

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Officine Panerai PAM716 42mm Mare Nostrum Chronograph


Officine Panerai has just come out with a post SIHH release that is sure to please a lot of Panerai enthusiast. The PAM716 Mare Nostrum limited to 1,000 pieces worldwide has just been announced in it’s new 42mm steel case. Looking like no other Panerai in the family, the Mare Nostrum was the first chronograph model that was created by Panerai …

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Panerai PAM654 PCYC Luminor Marina 1950 Chrono White Dial

Panerai PAM654 PCYC

The final offering from Panerai in the PCYC trio is the PAM654 Luminor Marina Flyback Chrono with the white SLC dial. This piece like the Panerai PAM653 features a 44mm steel case as opposed to the 47mm titanium case in the PAM652. The biggest difference you will notice right off the bat from the other 44mm PCYC offering is that …

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Panerai PAM653 Luminor 1950 Chrono Flyback Acciaio

Panerai PAM653

Building upon the latest release of the Panerai PAM652 for the PCYC (Panerai Classic Yacht Challenge) celebrating their 13th year, the second piece of the collection was released. The Panerai PAM653 shares a lot of similarities with the PAM652 but with a few aesthetic changes. The Panerai PAM653 Luminor 1950 Chrono features the same iconic case but comes in a …

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Panerai PAM652 PCYC Luminor Marina Titanium Chronograph

Panerai PAM652 Luminor Marina PCYC

Officine Panerai has just released another mid year model piece to it’s lineup. The new Panerai PAM652 47mm Luminor Marina Titanio (Titanium) Chronograph Flyback is part of a new series of watches created specifically for the PCYC (Panerai Classic Yacht Challenge). The PAM652 which fuses classic and contemporary aspects is powered by the P.9100/R movement, which is designed and created …

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Panerai Teams Up With the America’s Cup – Introduces 5 New Watches

Panerai PAM724, PAM725, Americas Cup

Officine Panerai used the SIHH event as the backdrop for a very big announcement for the upcoming year. In continuation of their connection with the sea, Panerai has teamed up with the America’s cup as the official time piece maker of the historic sailing competition. The 35th America’s cup, which will be held in Bermuda this year, is a race that dates …

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Panerai PAM692 BMG-TECH Luminor Submersible

Panerai PAM692 BMG-TECH

In continuation of the last few years, Officine Panerai has continued to make some advancements in terms of the methods and materials they are using in their watch cases. In 2015 there was Carbotech, 2016 introduced a 3D printed Titanium, and in 2017 we are introduced to the PAM692 BMG-TECH. After speaking to some members of the Panerai team before seeing this …

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Panerai PAM700 LAB-ID Luminor 1950 Carbotech

Panerai PAM700 LAB-ID

Looking back at the past couple of years, Officine Panerai has been taking a step forward and flexing its innovative muscles with some interesting technological creations. Last year they created the PAM578, a titanium tourbillon piece by utilizing 3D printing.  In 2015 they introduced us to proprietary Carbotech material which was used for the first time in the Panerai PAM616 …

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Panerai PAM852 – Year of the Rooster Sealand Edition

Panerai PAM852 Year of the Rooster

In keeping with their yearly tradition, Officine Panerai has recently released the Panerai PAM852 Year of the Rooster Sealand Edition watch. This piece continues the Sealand line inspired by ancient Chinese astrological zodiac. This year, 2017 marks the year of the Rooster. As with the previous models such as the PAM850 and PAM840, the PAM852 features a preciously engraved lid …

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