A few years back I sat down with Panerai CEO Jean-Marc Pontrué in an interview and we discussed the used Panerai Market and how he believed that this was an untapped market and wanted to find a way to embrace it in the future.
Fast forward to Watches and Wonders 2022 and the announcement that Panerai has partnered with Watchfinder & Co to introduce a luxury exchange service at its boutiques.
With the Partnership and exchange program clients are invited to Panerai boutiques worldwide where they can get an instant estimate for existing watches and putting that value towards a brand new Panerai at the boutique. Making the process even easier, the client does not have to have the watch with them to get an instant assessment.
If this assessment is to the pleasure ofd the client, they will either bring the watch in or hand over the timepiece with any box and papers and it will be sent off to Watchfinder’s manufacturer-certified service center for a full an final appraisal.
When the final appraisal of the watch is realized the client will now be able to put this credit towards the purchase of their new time piece.
The exchange program will go live in Panerai boutiques across the UK, France, Germany, Switzerland, the USA, and Hong Kong. Oh and did we forget to mention that the exchange program is not limited to only Panerai watches? They will accept almost all major luxury brand watches with this exchange.
What does that mean for it’s clients? Now you don’t have to worry about trying to list your pre-owned watch and dealing with scammers and non-paying buyers online. You get the security of dealing directly with Panerai and Watchinder & Co ensuring a smooth transaction.
Just in case you were wondering who Wathfinder is here is a little snippet about the company.
Watchfinder & Co. is the pre-owned watch specialist – with nearly 20 years’ part exchange experience they are the premier resource from which to buy, sell and part exchange pre-owned luxury watches.
In 2002 they created the definitive pre-owned watch buying experience in the UK, and over the last 18 years we have developed into one of the most successful preowned watch retailers in the world.
From bestsellers, through to more eclectic vintage and limited edition pieces, they offer over 4,000 watches from more than 70 luxury brands – all available online and via their network of boutiques and showrooms across France, Germany, Switzerland, the UK, the US and Hong Kong.
With quality and dependability at the heart of their business; every single one of their watches is meticulously inspected, authenticated and prepared by a team of expert watchmakers in Europe’s largest independent service center – accredited by 19 of the world’s leading watch manufacturers, including Panerai.