SIHH 2019 – Interview With Panerai CEO Jean-Marc Pontroué


We saw a number of interesting releases from Officine Panerai at SIHH 2019 in Geneva including 3 pieces that had experiences built into the price. I had a chance to sit down with the brands CEO to discuss all of the releases, his vision on the future of the brand as well as answers a few questions from our followers.

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SIHH 2019 – The PAM01039 Luna Rossa Carbotech Submersible


At SIHH2017 Officine Panerai announced their partnership with the America’s Cup released a number of watches sponsoring Team Oracle from the United States as well as Team Softbank from Japan.  As a continued theme to the association of Panerai with the Sea with it’s innovation and beauty, Panerai CEO Jean-Marc Pontroué and Patrizio Bertelli, President of Luna Rossa and CEO …

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Panerai Ushers In a New Era of Watch & Experience Combo with the PAM983

Panerai PAM983 Submersible

With the watch industry doing more and more collaborations recently, Officine Panerai has embraced this idea and taken it to another level under the helm of Jean-Marc Pontroué. In my exclusive interview Mr. Pontroué alluded to some interesting experiences and events that will be coming up in the near future with special edition watches. This idea was to give the …

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Explore the Arctic with Mike Horn and Learn About Saving the Earth With a Panerai Experience


During this years SIHH we have introduced you to two different experiences that are coupled with amazing special edition watches. The first was the Panerai PAM that came with unique diving experience with the world record holder Guillaume Néry (PAM982). Next was the PAM Carbotech Submersible Marina Militare that came with a training session with the ComSubIn (PAM961), the Italian …

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SIHH 2019 – Panerai PAM00984 Mike Horn Edition Submersible 47mm

In the early years of Panerai everyone knew that Sylvester Stallone and Arnold Schwarzenegger were huge Panerai enthusiasts. But not everyone will know that Mike Horn, the world renowned explorer has been a Panerai lover and brand ambassador for over 15 years. His first special edition piece was the PAM92 Arktos, celebrating his circumnavigation of the arctic circle by himself …

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SIHH 2019 – Panerai PAM00979 Marina Miltare Carbotech


If you have been following our posts during SIHH2019 you will quickly find a pattern happening with the releases, Carbotech and Submersible timepieces. There is doubling down and then there is the all-in move and Panerai is taking the latter route this year in Geneva. In line with movement, enter in the Panerai PAM00979 (PAM979 for short), a blacked out …

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SIHH 2019 – PAM683 & PAM959 42mm Luminor Submersible

Panerai PAM683

As we are starting to see the trend from this SIHH2019, Officine Panerai has a renewed commitment to the Submersible line of Luminor with a slew of additions to its lineup. Where the brand began it has now returned. With true enthusiast divers watches made to be taken to the depths of the sea and worn as the rugged timepieces …

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PAM00960 & PAM01616 – A Duo Of New Carbotech Submersibles

SIHH2015 was the first time I ever got the chance to attend and see the new Panerai releases up close and person. It was at this show that I was introduced to the piece that made me smile the most. The Panerai PAM616 Carbotech. It was the first ever carbon fiber style watch Panerai had ever created and they did …

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SIHH 2019 – Panerai PAM799 BMG-TECH Submersible

Panerai PAM799 BMG-TECH

When I was doing the interview with new Panerai CEO Jean-Marc Pontroue, it was very clear that there was an emphasis on the Submersible line this coming SIHH. The Submersible line has always been the testing ground for innovative materials introduced by Officine Panerai. We saw two of these innovations in recent years with the introduction of the PAM616 Carbotech …

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